How Much Does a Landing Page Cost?

A landing page, in business, often works as a standalone page with a specific goal — separate from your homepage or other parts of your site. While consumers might visit a company’s website for general information, a landing page is designed to deliver on a headline’s promise and guide visitors toward a clear next step. That could be making a purchase, claiming a limited-time offer, or exchanging their email address for a free resource. If you’re planning to create one, you might first ask: how much does a landing page cost? The answer depends on the tools, design, and strategy you use.

Landing pages can act as gateways to other webpages, like e-commerce platforms, or focus on generating leads. For lead generation, they typically offer value—think free eBooks, demo variants, meeting invitations, or conference spots—in return for visitors’ names and addresses.

Landing Page Creation Tools

Numerous websites now help businesses build landing pages. While their functionality varies, each aims to simplify achieving sales objectives. Before committing, note that many require yearly subscriptions. Can your budget handle this investment?

Let’s explore five popular tools and their benefits.

Creation with Landing Page Builders

Building a landing page via a content management system is simple and affordable. Start by creating an account, mastering the dashboard, finding or purchasing templates, and customizing them to suit your needs.

Several platforms streamline this process. Below, I’ll overview a few—Unbounce, Instapage, and Leadpages—with descriptions and pricing, followed by a comparison table.

Unbounce

Unbounce, a Canadian service, boosts buyer conversions among web users. It offers content generation, strategy optimization, and conversion-focused designs. The company claims its technology cuts creation time by up to 48% and improves conversion rates by 30%, speeding up online advertising results.

Online feedback is mostly positive. Users praise quick experiment creation, reliable statistics, and broad connector support, making Unbounce a recommended choice.

Instapage

Instapage ranks among 2022’s top promotional tools, enabling sales funnel creation without developers or designers. It provides over 500 pre-designed templates tailored for industries and web/mobile strategies. With drag-and-drop functionality, users easily add or rearrange videos, images, text, or apps.

Customers find Instapage intuitive and adaptable. They value customizing layouts to match brand identity and digital campaigns. Many report higher earnings and seamless mobile optimization, making it a user-friendly option.

Leadpages

Leadpages offers a 14-day trial and three paid plans, ranging from $37 to $321 monthly. Annual subscriptions save up to 39%. The entry-level plan supports fewer domains than Unbounce’s unlimited sites, but it’s budget-friendly. For one site, the $25/month plan works well. The $48/month plan suits multiple websites, while the $37/month option lets you test the platform. Compared to Unbounce, Leadpages costs less, ideal for startups building brand awareness.

Ready-Made Landing Pages with Templates

Purchasing a pre-made landing page saves time. If the USP, content, or design needs tweaks, minimal effort adjusts them. No coder is required. Choose a template, customize slightly, launch an ad, and attract customers.

Find templates on sites like templatemonster.net or themeforest.net, which offer extensive collections. Many free or paid Welcome Page designs are available for purchase.

What We Recommend

For small firms with limited marketing (fewer than two full-time marketers), try Unbounce or Leadpages beginner plans. Both offer 14-day trials, perfect for novices. Test if the pages deliver strong returns and convert effectively. Then, tweak your landing page for better results. Upgrading within these platforms unlocks more features and revenue potential. Alternatively, explore advanced tools like Instapage for further growth.

Conclusion

A landing page serves a clear purpose in business — whether it’s generating leads or driving sales through an e-commerce platform. If you’re wondering how much does a landing page cost, it depends on the tools, design complexity, and your overall goals. Platforms like Leadpages are more affordable than Unbounce, making them a great choice for startups focused on building brand awareness. Both tools offer annual plans that can save you up to 39%, giving you flexible, budget-friendly options to grow your business.